Following are some important rules to follow for creating a successful website. This should be used by any real estate broker and agent.
In terms of the visual impression, the majority of real estate websites in the region of Torrevieja look almost identical. A lot of pictures included, a local map, and content translated into different languages. Furthermore features such as a responsive design or a connection to social networks come in quite handy.
But even though they offer an identical service at the first place, there are real estate brokers that convert more leads into sales than the others, and this is often not due to the superior properties they offer. So ….
What factors are important for the success of the website of a real estate agent?
For many years we have been designing multilingual websites, different portals for lettings of apartments, and platforms for commercial properties. Following are some of our recommendations and tips on how to create both, a well-designed website, and a successful website that supports to generate sales and is appealing to visitors.
- To arouse the customer`s interest.
Enable a clear and convenient way for the customer to get in contact with you.
Encourage the customer to take a desired action and try to keep his interest level high, ideally through an appealing and modern appearance of your website. Your premium property and prices should be visible to your customer upon first sight.
- Persuasive images
As a potential buyer you probably have experienced it yourself, images of properties often don’t illustrate how the property really looks like. It could be that they are too old, not taken from the right angle or just don’t make a good first impression. The others are photo-shopped too much, rooms appeal much bigger than they really are, and in general the reality doesn’t look as good as promised.
It is really shocking, that still many real estate agents don’t upload excellent pictures of their property, and potential is not used properly. Considered, that many customers make their first impression from properties online, this could be a crucial moment whether the contact to the agent will be established or not.
Consequently, it is essential to upload perfect pictures in which the customer falls in love with. Also it is important to remind, that the background you use should be neutral, and that there are no other distractions.
- The ideal description and appropriate content
The text of a website is an important factor in order to be ranked at a top position at Google. Therefore write a comprehensive description of your property and also add some reports and reviews about the local area. In our case about places such as Santa Pola, Quesada or Torrevieja itself. The area of where a property is located is important for the decision making process of a customer, and obviously he would like to know more about the surroundings. Most common are popular sights, beautiful beaches, or other cities close to them such as Murcia. That in case will make your customer stay longer on your website and builds additional trust.
It is important to write your own unique content, because simple copy and paste will be punished by Google, and they will downgrade your website.
So keep in mind to optimise your site by writing unique and comprehensive content as this could lead to a potential sale.
- Technical aspects of your website
Sliders, a responsive design and modern features aren’t just to appeal to the customer. Those measures also are warmly welcomed by Google.
On your landing page you should showcase your premium offers, for instance in a slider or a clear structured photo gallery.
A simple navigation and a search bar will ensure that your customers get around your website easily, and also it improves the usability of your website.
The load time of your website is another crucial factor on how your customer perceives your website. A long load time of your website could lead to that your customer won’t bother to wait, backs off, and visits the site of a competitor.
Therefore make sure that your website can be accessed quickly, and also through portable devices such as phones or tablets without lowering the usability. Nowadays competition is tough and search engines have strict quality measures for rankings. Hence your website should be kept up to date equipped with modern features.
Torrevieja is a multicultural city that hugely benefits of the flourishing tourism in that area. Majority of potential buyers are coming from countries such as Germany, Switzerland, Austria, Russia and Sweden. Still we are seeing many websites that aren’t properly translated. They are rather automatically translated via Google translate or similar on-page. A drawback of this method is that your content won’t be available for Google in the given language, and therefore won’t be considered, if search requests in foreign languages are placed in Google.
In order to be found on search engines, real estate agents in the south of Spain started to translate important pages on their website by hand. However there are still different strategies to implement multilingual content on your website.
We consider a multilingual website for real estate brokers in the south of Spain for crucial in order to attract buyers from different countries.
6.) Clearly visible contact details
Once you achieved that the buyer is interested in one of your properties, he should be able to get in contact with you without a lot of effort. Therefore it is important to clearly display your contact details, including your telephone number, e-mail and a separate contact form.
This enables different options for the buyer to contact you and builds additional trust. Also keep in mind that there might be language barriers, so therefore if available, include contact details of your staff that is able to speak specific languages on your website.
Furthermore, always try to be available for your customers and get back to them once they couldn’t get through to you.
7.) Try to reach out to a broad audience
Advertise your properties on premium real estate websites such as Immobilien.Torrevieja. Your website will be boosted due to high valued backlinks but also due to an increasing amount of visitors. Hence those portals are mostly ranked on the first page of search engines, and are attracting potential clients from different countries.
Make the best out of it and advertise your holiday rentals, apartments, holiday homes, mansions and properties with or without pool online to reach a broad audience.
Conclusion: Creating and maintaining a modern and appealing website to your customers is initially related to a lot of work and financial investments. However those investments will pay off quickly and you will have great benefits and an advantage over your competitors.
Even if you closed just a few sales owing to your online presence, the investments were more than lucrative.
Additionally to the 7 basic rules there are other vital factors on how to get ranked on the first page of Google among the top 10. The above tips are a short introduction on how to design a real estate website.
If you are looking for professional web designer or an experienced Online-Marketing agency in order to create a successful real estate website, don’t hesitate to contact us. We offer a free non-binding consultation about prices and possible implementations.
Additional information of the ongoing increase of expectations of websites:
The expectations of so called Digital Natives (The younger generation until the age of 45 ; those who grew up with the internet) are increasingly higher than to the ones who didn’t grow up with the internet. For instance, the patience of a website to load is low, changing agents or brokers if the desired mansion or property is not found, or if websites don’t look modern they will drop back and visit another website.
Even though your target customer segment is made up of elderly people, who are likely to buy vacation houses or property in Spain, there are many reasons why you should ensure a high usability and create a modern website. Above this, many of them pass on the job of searching for an appropriate property to their children.
Therefore is sharing your properties on Facebook or another social network a good solution to obtain feedback or even find potential buyers. Information posted on social networks is likely to be spread among friends – those side effects can be used for your own purpose in order to find potential buyers.